Privacy Policy

PRIVACY POLICY

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data includes all data that can be used to personally identify you.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is [Shop Name]. The person responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser’s address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website

  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you arrived at the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) COOKIES

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to a certain extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Partially, cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out either in accordance with Art. 6(1)(b) GDPR for the performance of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the visit to our site.

We may work with advertising partners who help us make our internet offer more interesting for you. For this purpose, cookies from partner companies (third-party cookies) may also be stored on your hard drive when you visit our website. If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these settings for the respective browsers at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected in the case of a contact form is evident from the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully processed, provided the circumstances indicate that the matter in question has been conclusively resolved and there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6(1)(b) GDPR, personal data is collected and processed if you provide it to us for the purpose of executing a contract or when opening a customer account. The specific data collected is evident from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the address of the controller mentioned above. We store and use the data you provide for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked considering tax and commercial law retention periods and deleted after these periods expire, unless you have expressly consented to further use of your data or we have reserved the right to further data usage as permitted by law, about which we inform you in this declaration.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Signing up for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Any additional data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will not send you an email newsletter until you have explicitly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm, by clicking a corresponding link, that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store the IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to trace possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used exclusively for promotional purposes through the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data in a way that is permitted by law and about which we inform you in this declaration.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this, we do not need to obtain separate consent from you. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time, with effect for the future, by notifying the controller mentioned at the beginning. This will only incur transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately stopped.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent necessary for the delivery of the goods. We will pass on your payment data to the credit institution commissioned with the payment processing, to the extent necessary for the payment processing. If we use payment service providers, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6(1)(b) GDPR.

7.2 Use of Payment Service Providers (Payment Processors)

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer is made in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for the payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. The result of the credit check with regard to the statistical probability of default is used by PayPal for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values.

Further data protection information, including information about the credit agencies used, can be found in PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

 

  • SOFORT
    If you choose the payment method "SOFORT," the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"). We will share the information you provided during the order process along with information about your order with SOFORT in accordance with Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data occurs solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. Further information about SOFORT's privacy policy can be found at the following internet address:
    https://www.klarna.com/sofort/datenschutz

8) CONTACTING YOU FOR A REVIEW REMINDER

Own review reminder (not sent through a customer review system)
We use your email address to send you a one-time reminder to submit a review of your order for the review system we use, provided you have given us your express consent to do so during or after your order in accordance with Art. 6(1)(a) GDPR.
You can revoke your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution
Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.
Our website uses so-called social plugins ("plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To increase the protection of your data when visiting our website, these buttons are not unrestrictedly integrated as plugins but are only embedded on the page using an HTML link. This type of integration ensures that no connection is made to Facebook's servers when you access a page on our website that contains such buttons. If you click the button, a new browser window opens, and the Facebook page loads, where you can interact with the plugins there (possibly after entering your login data).
Facebook Inc., based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights in this regard and settings options for protecting your privacy, please refer to Facebook's privacy policy:
https://www.facebook.com/policy.php

9.2 Google+ Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") of the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are instead embedded on the page using an HTML link. This type of integration ensures that no connection to Google+ servers is established when you access a page on our website containing such buttons. If you click the button, a new browser window will open, and the Google+ page will load, where you can interact with the plugins there (possibly after entering your login data).
Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of data collection and further processing and use of the data by Google, as well as your rights in this regard and settings options for protecting your privacy, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin with Shariff Solution

Our website uses so-called social plugins ("plugins") of the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are instead embedded on the page using an HTML link. This type of integration ensures that no connection to Instagram servers is established when you access a page on our website containing such buttons. If you click the button, a new browser window will open, and the Instagram page will load, where you can interact with the plugins there (possibly after entering your login data).
Instagram LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.
For the purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights in this regard and settings options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to track which ads are displayed in which browser and can thus prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.
In addition, DoubleClick can use cookie IDs to record conversions related to ad requests. This happens, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no control over the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider will obtain and store your IP address.
If you wish to object to participating in this tracking procedure, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, which can be done under https://www.google.de/settings/ads, although this setting will be deleted if you delete your cookies. Alternatively, you can find out about the setting of cookies and make adjustments at the Digital Advertising Alliance at www.aboutads.info. Finally, you can configure your browser to inform you about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.
Further information on DoubleClick by Google's privacy policy can be found at the following internet address: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine how successful individual advertising measures are in relation to the data of the advertising campaigns. Our goal is to show you advertising that interests you, make our website more interesting for you, and achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users.

If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie through your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

Further information on Google's privacy policy can be found at the following internet address: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through a setting in your browser software or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be available or may only be limited if you have disabled the use of cookies.

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

  • Google Universal Analytics
    This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files placed on your computer to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to and stored by Google on servers in the United States.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which ensures the anonymization of the IP address by shortening it and excludes direct personal reference. Through this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, to the browser plugin or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent the future collection of your data by Google Analytics within this website (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again):
Disable Google Analytics

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID, which is set across devices. This allows interaction data from different devices and sessions to be associated with a single user. The user ID does not contain any personal data and does not transmit such data to Google.

You can object to data collection and storage via the user ID at any time with effect for the future. To do this, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can disable this using a browser plugin from Google:
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, to the browser plugin or within browsers on mobile devices, click the following link to set an opt-out cookie that will prevent the future collection of your data by Google Analytics within this website (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again):
Disable Google Analytics

For further information on Universal Analytics, please see:
https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) RETARGETING/REMARKETING/REFERRAL ADVERTISING

Facebook Custom Audience via the Pixel Method
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, the behavior of users can be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts.

The data collected is anonymous to us, meaning we do not see the personal data of individual users. However, this data is stored and processed by Facebook, allowing it to be connected to the respective user profile. Facebook may use this data for its own advertising purposes, in accordance with Facebook's Data Usage Policy (https://www.facebook.com/about/privacy/). This allows Facebook and its partners to show ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing activities only occur with explicit consent in accordance with Art. 6(1)(a) GDPR.

Consent for the use of the Facebook Pixel may only be given by users over the age of 13. If you are younger, please ask your guardians for permission.
Facebook Inc., based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.
To disable the use of cookies on your computer, you can set your internet browser so that no more cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, disabling all cookies may result in some functions on our website no longer being executable. You can also disable the use of cookies by third parties, such as Facebook, on the Digital Advertising Alliance website at: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Further data processing will only take place if you have consented to Google linking your web and app browsing history with your Google account and using information from your Google account to personalize ads that you see on the web. If you are logged into Google during your visit to our website in this case, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target audiences.

You can permanently disable cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can find out about the setting of cookies and make adjustments at the Digital Advertising Alliance at www.aboutads.info. Finally, you can configure your browser to inform you about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.
Further information and Google's privacy policy regarding advertising can be found here: https://www.google.com/policies/technologies/ads/

 

13) RIGHTS OF THE DATA SUBJECT

13.1 Applicable data protection law grants you comprehensive rights (rights of access and intervention) with respect to the processing of your personal data, which we inform you about below:

  • Right of access according to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected by us from you, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved and the significance and the envisaged consequences of such processing for you, as well as your right to be informed about the guarantees pursuant to Art. 46 GDPR when your data is transferred to third countries.
  • Right to rectification according to Art. 16 GDPR: You have the right to obtain the rectification of inaccurate personal data concerning you and/or to have incomplete personal data stored by us completed without undue delay.
  • Right to erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Art. 17(1) GDPR are met. This right does not apply, in particular, if the processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
  • Right to restriction of processing according to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data if the accuracy of the data contested by you is being verified, if you oppose the erasure of your data due to unlawful data processing and instead request the restriction of its use, if you need your data to establish, exercise, or defend legal claims after we no longer need the data for its original purpose, or if you have objected on grounds related to your particular situation, pending verification of whether our legitimate grounds override yours.
  • Right to notification according to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to communicate this rectification or erasure of data or restriction of processing to each recipient to whom the personal data has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability according to Art. 20 GDPR: You have the right to receive the personal data that you have provided to us in a structured, commonly used, and machine-readable format, or to request the transfer of this data to another controller, where technically feasible.
  • Right to withdraw consent according to Art. 7(3) GDPR: You have the right to withdraw consent once given for the processing of data at any time with effect for the future. In the event of withdrawal, we will immediately delete the data concerned, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of the processing carried out based on the consent until the withdrawal.
  • Right to lodge a complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your residence, place of work, or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREDOMINANT LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA
The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest in further storage on our part.